![]() ![]() He went so far as to request an early obituary so he could read it before his death. Barnum reminds us-If you build your brand around impressions, stories, and carefully-managed deceptions, your energy must go toward maintaining the reality you create, often at the expense of truth.īarnum was an unashamed self-promoter who, from an early age, loved notoriety. Beyond the singing, dancing, and dazzle of the big screen, the life of P.T. Hollywood used a generous dose of artistic license when portraying the life of The Greatest Showman. But the fact Barnum pulled it off, is not justification for making his life is a model of contemporary success. Branding is building a reputation and crafting a message about who you are and the value you bring-a message built on authenticity, integrity, and delivering what you say you are.Ĭan a brand be built on what is not true? History would say, “Yes.” Perhaps no one more effectively built a global brand on impressions and giving people “what they want to see” than Phineas Taylor (P.T.) Barnum. ![]()
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